iS | Website Audit & Proposal

HOW your website looks and works is key to conversion.
As is the case, any web site designer can view other designers creations and pick it apart by finding preferential ‘flaws’ or problems with their website. In our audits, we try to stay away from personal ideals and only cover issues that affect client perception which ultimately affect their perception of a company’s brand and their choice to buy from the company or not.

Your audit has been completed as a video to assist in placing visuals to the notes as stated in the video. Other notes can be found below under their relevant category.

SEO Notes

• Meta Title appears to be in place but could use some slight modification (contain “test” as part of the title) 

• Meta Descriptions are missing 

Video Notes

• Using video on your website is recommended for better user interactivity and SEO rankings. Video holds visitors attention longer.

Social Media Notes

• Social Media icons are present – Facebook icon not set

• Larger icons to point visitors to social media accounts is also recommended – in header and footer

Mobile Notes

• This site is not responsive or mobile-friendly

Springbank Truck & RV Repair


Your new website objective is to create a modern and accessible look and feel for your new website that will be built to self-manage easier.

• This will involve establishing the website’s ability to convey the ease of use and extent of your services.

• Focus on how you offer great repair and maintenance services and treat people right.

• Have the website developed within an easy to manage interface and train users on how to access edit website pages.

Please read through this proposal carefully and, if satisfied, you can use our included approval system to accept. Upon Acceptance, we will issue your deposit invoice and begin on your project!

iS & Your Website

Having designed and/or re-designed hundreds of websites in our 12 years and many being similar to your situation, there are several components to your site which would benefit you greatly. As a company iS (The Image Stop ltd.) continually upgrades and keeps up to date on website development and marketing trends in order to provide its clients with not only great design but designs that covert.

Content for Your Site

Solid call to actions and focussed touch points on your main services and focus areas with the intent of drawing more attention and establishing your website as the primary go-to company for these areas. 

We suggest the use of new team/personal photos.
These are great and far better than stock photos which are, unfortunately, prevalent on many websites due to ease of use. 

This should be split up into focus pages of your primary services. The main page will highlight details of each area with expanded content on each focus page. This would be a good area to use an assortment of work photos and testimonials.

We’ll strategically place contact forms at the bottom of each page and each key information area to lead visitors to contacting you via phone of contact form as desired.

How do you work? What’s required of your clients? By detailing your process in advance of working with you, potential clients can feel comfortable and informed as to what is to be expected with their working with you. This helps to take away fear affected by unknowing what to expect.

This is a great way to personalize your website and show off your company personality and culture. This pages should utilize multiple images and video.

The contact page should incorporate a general information contact form, mailing and location information along with an interactive map for site visitors to be able to easily find directions if applicable. A primary contact phone number and/or emergency contact number should be displayed prominently on each page to make this easy to find by site visitors.

All iS developed websites are ‘Responsive‘.
Adjusting automatically to Computer, Tablet or Phone.

Process & Timelines

Pre-Design  Hosting Information/Domain

Our initial pre-design stage is to investigate any current hosting to check for hosting settings requirements, software version accuracy. We will check all settings to ensure that our processes are compatible with the hosting. If no hosting currently exists we have hosting available. We can also offer suggestions as to domain names we would recommend for new websites. Once confirmed we will register the domain(s) for you.

Step 1  Design interview

This proposal in based on our initial meeting and information gathered at that time. Once this proposal is approved we will begin the initial layouts and will schedule milestone meetings as required to do overviews and gain information needed within each page.

We ask for input and examples of websites and specific areas of websites that you would like to have similar features included in your new site if not previously shared.

Step 2  Design presentation

The first design stage involves developing a live and active layout on one of our test servers. This will entail a layout of your Home Page, one or two internal page layouts, and the layout of your Contact Page. Once presented we will go over the details of what is liked and what works on the created pages and what needs to be altered or changed. In this stage, we will work through 2 rounds of on-site revisions to the content layout.

Step 3  Website content

With the main website design and layout established we can begin to construct the remaining pages within your website. We can assist with copywriting of supplied information and will help put your ideas down using the “voice” of your company.

Photos and video should be gathered at this stage and can be submitted/shared with iS through a shared Google Drive folder that we will have setup for you. Please ask us for access when needed.

Step 4 Website build

Using everything we’ve gathered, your website is fully built in this stage. Once completed we will present you the final site with an overview detailing the purpose and execution according the details of our meetings.

At this stage final minor edits and details can be re-worked.

Step 5 Launch

The launch process is a carefully considered one. We begin with ensuring that we have access to any current company hosting account or will setup your hosting with us. 

As applicable, your current website will be firstly backed-up as a safety measure.

We will then create a base WordPress installation that we can move the created website into place on.

This is something we’ve done hundreds of times before.
We operate to a checklist which we’ve curated over the years to ensure a seamless transition. This includes checking links and pages to ensure the transfer has been completed correctly

We always launch late on a Friday night or over the weekend as this is standardly a low traffic time.
Once completed we will send you a notification email that your site is now live.

In total, it will take us between 4 – 6 weeks to get your website live. This can happen faster depending on approval and information sharing time-frames.

Client Reviews

Experience often means better results in most industries. Companies that last do great work that brings results and is appreciated by their clients. This is a selection of some of out happy clients – in their own words.

Google Review: 

greg T is an amazing person with a ton of expertise and energy. greg T and Image Stop recently upgraded our webpage and the results are fabulous. greg T is my first conversation for branding, marketing, and web design.

greg T will work with you to find the best solutions for you and your company.

If you are looking at improving the brand, marketing and/or web presence for your company, look no further than greg T and the Image Stop.

Five Stars does not seem to be enough for this recommendation!

Lloyd Hamshaw – President
REAL Recruitment

Google Review: 

Very helpful and collaborative when we worked with Greg to design and publish our website refresh. Very service focused.

Anshul Vishal
Canadian Premium Sand

Google Review: 

I’ve have worked with The Image Stop for years. On small and large projects. Not only do they go above and beyond EVERY time, they make sure that their work is done right. If you are looking at design and brand creation or consulting, web design and hosting you need to talk to The Image Stop.

Del Paquette – Director of Marketing
Integrity Buildings 

“The brand designed by gregT of The Image Stop ltd. has become a big part of our company marketing. We have used our “Taste the Tradition” design in most of our company marketing and advertising over the last 10 plus years and have found it represents who we are as a company and very simply illustrates what we provide to our customers. Great tasting breads done like they were when we were all growing up – baked in tradition. This design resonates with our customers and has helped us in our successful growth over the years.”

Louis B
Calgary Italian Bakery

Your Investment


Our pricing is set in a way that it won’t cost you. The Image Stop ltd. approaches all its website designing from a marketing perspective. Our corporate belief is and has always been that many companies can do great design but designs that simply look good do not benefit clients. Clients need sites that sell, websites that lead their visitors to acting and doing what the company requires.

As a web design and branding specialization company we bring this to every project we take.

Our strategy for consistently achieving this is a simple one:

1. We don’t take on every client. We’ve become very good at assessing whether we can help companies and we are very excited about helping you.

Your Cost

Here you can find the cost/proposal for our web design services connected to building your new website.
For our one-off packages we take an initial deposit of 40% paid upon signing of your proposal which allows us to get straight onto developing your website (in-line with aspects outlined in the Process and Timelines page).


Website 1 Year Plan

Design and development of your new website
$65 plus GST / month for one year. A deposit of the two months value is required to begin production.


We offer monthly/quarterly and bi-annual packages based on your website usage. Ask us for details.


The Image Stop ltd. also offers website hosting and domain managements services. Details of our hosting can be found on our Penguin Hosting website. 


Monthly Plan
  • Monthly – Payment Plan (over 1 year)
  • This plan does not include website hosting costs.

Approve Proposal

We look forward to working with you!

Next steps

1.   Sign our proposal approval  by filling out the included form and clicking ‘Approve Proposal’

2.   We’ll arrange our follow-up meeting where we’ll confirm direction and obtain initial details to start your project.

3.   We’ll be in touch to obtain your invoicing details and will set up billing.

I Agree to the Terms as Outlined in my Quotation and in this Form.

11 + 4 =

Terms & Conditions

1. Please ensure you have read the our contract terms and understand all included details involved with us working together. It is important to us that everything is transparent and understood from the beginning so that we lay a solid foundation for a great working relationship.

2. If you have any questions at all, please let us know. We’re happy to clarify any points and there may be some items that we can sort out together. We’re committed to finding the best way to work together.

3. Once you feel confident about everything and are ready to move forward, sign and initial the supplied quotation and fill out the form below acknowledging these terms. 🙂

4. Once all contracts are signed we will proceed on working through the design and implementation of the outlines

5. If you’d like to speak to us by phone, don’t hesitate to call or email us at any time. greg T: 403-630-3409 •

Website Design Contract Terms – The Image Stop ltd. /

Statement of Work & Contract


As with most of our projects, payment is due within 30 days of receipt of each invoice. You may not withhold any amounts due and we reserve the right to cease work without prejudice if amounts are not paid when due.


Final payments are due upon completion of deliverables. If you delayed the execution or performance of a deliverable we reserve the right to make payments due upon the estimated due date.


This website proposal incorporates the website proposal terms and conditions provided in the remainder of this document and online at


By signing this agreement, you acknowledge you have read, understood and agree to the terms and conditions as posted on our website noted here.


This document together with any attachments, the agreement to the terms listed on our website and in the preceding section as well as any new, different or additional terms, conditions or policies which we may establish from time to time, and any agreement that we are currently bound by or will be bound by in the future, constitutes the complete and exclusive agreement between you and us concerning your engagement of us on this project, and supersede and govern all prior written and verbal communications.


By agreeing to this document you represent to us that you are a duly authorized representative of your organization and upon its behalf agree to be legally bound by its terms and conditions. You hereby accept and authorize the commencement and payment for the project described above.

Website Development Terms and Agreement

Next Steps

  • Please ensure you have read the supplied contract and the following terms and understand all included details involved with us working together. It is important to us that everything is transparent and understood from the beginning so that we lay a solid foundation for a great working relationship.
  • If you have any questions at all, please let us know. We’re happy to clarify any points and there may be some items that we can sort out together. We’re committed to finding the best way to work together.
  • Once you feel confident about everything and are ready to move forward, sign and initial the supplied quotation and fill out the form below acknowledging these terms.
  • Once all contracts are signed we will proceed on working through the design and implementation of the outlines.
  • If you’d like to speak to us by phone, don’t hesitate to call or email us at any time. greg T: 403-630-3409 • •

[Note: We are not lawyers and recommend you have your own legal counsel review any contract prior to sending out.]


Between The Image Stop Ltd. (the “Image Stop”), and you the “Client” (as entered in the agreement form below). Client is hiring Image Stop, located at Calgary, AB, to design, develop and maintain a website for the estimated total price as indicated in your official quotation (and listed below) plus GST as outlined within this agreement.

Our Hosting and Domain package and/or maintenance packages are not included in this total.



Image Stop will create and design your website for you. We create look-and-feel designs, with flexible layouts that adapt to the capabilities of many devices and screen sizes. We create designs interactively and use predominantly HTML and CSS so we won’t waste time mocking up every template as a static visual. We may use static visuals to indicate a look-and-feel direction (colour, texture, and typography). Within time frames you’ll have two or more opportunities to review our work and provide feedback. If at any stage, you’re not happy with the direction our work is taking, you will pay us in full for everything we’ve produced up to that point and then cancel this contract.

Text Content

Image Stop will not provide any text copy as part of the Services. Any text copy to be incorporated into Client’s website shall be provided by Client to Image Stop. Inserting text supplied by Client is included as part of the Services.

Image Stop may provide new content or input text for Client at an additional cost if requested by Client.


Client shall provide Image Stop with graphic files to be used for providing the Services. All graphic files must be in an editable, vector digital format.  Photographs must be in a high-resolution digital format.

Upon Client’s request, Image Stop may search for photographs for Client to use for their website. The cost of purchasing or licensing stock photographs or a photoshoot is not included in this contract. Image Stop will provide a separate estimate for the cost of any licensed images that may be used or alternatively will use reasonable commercial efforts to locate royalty-free images.

If Client desires to buy stock photographs for the Services, Image Stop will suggest stock libraries and style of photography/images.

HTML, CSS and JavaScript

As part of the Services, Image Stop will deliver templates developed from HTML5 markup, CSS2.1 + 3 stylesheets for styling and unobtrusive JavaScript for feature detection, poly-fills, and behaviours to Client.

WordPress Integration

Image Stop will setup, install and configure WordPress on Client’s hosting server as described in the scope of work section. WordPress is a third-party tool and therefore we can’t be responsible for any bugs associated with WordPress or its plugins. If any bugs are found during the development phase or 30 days after the launch of Client’s website, Image Stop will use commercially reasonable efforts to fix the issue (if possible) or will update WordPress or the faulty plugin if it is available. If any defect or bug is discovered after the 30 day period, Image Stop may fix the issue at its then current hourly rate.

Browser Testing

Browser testing no longer means attempting to make a website look the exact same in browsers of different capabilities or on devices with different size screens. It does mean ensuring that a person’s experience of a design should be appropriate to the capabilities of a browser or device.

Desktop Browser Testing

Image Stop will test its work in current versions of major desktop browsers including those made by Apple (Safari), Google (Chrome), and Mozilla Firefox. Image Stop won’t test in other older browsers unless Client specifies otherwise. If Client requests an enhanced design for an older browser, Image Stop can provide a separate estimate for performing said request.

Mobile Browser Testing

Testing popular small-screen devices is essential in ensuring that a person’s experience of a design is appropriate to the capabilities of the device they’re using.

Image Stop will test its work in (or in simulated environments of): iOS: Safari – Android: Google Chrome, Firefox – using a mobile simulator. Image Stop will not test Blackberry OS or Blackberry QNX, Opera Mobile, Symbian or other mobile browsers. If Client requests Image Stop to test using these aforementioned platforms, Image Stop can provide a separate estimate for performing said request.

Technical Support

Image Stop does work closely with a separate division within our company to offer website and email hosting. If you already have your own hosting services we have no problem working with them as well. Once the new website is completed on our test servers, if you are interested in our Hosting/Domain packages, we can set up an account for you with our website hosting partner ( or at one of our other preferred hosting providers for an additional fee. We can set up your site on a server. Further discussion about pricing and special packages can be discussed at that time.

Changes and Revisions

We know from experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your earliest ideas. We don’t want to limit your ability to change your mind or make decisions later when you might be better informed.

The price at the beginning of this contract is based on the length of time Image Stop estimates it will need to accomplish the Services. Client may request changes to the Services to be provided by Image Stop. Image Stop may (i) agree to the revised Services at no additional cost or (ii) provide Client with a new estimate for the revised Services. Notwithstanding the foregoing, Image Stop will be entitled to payment for any work it has done up to and including the time Client requests changes to the Services.

Errors and Omissions

Image Stop does not guarantee that the Services will be error-free. Furthermore, Image Stop shall not be held be liable to Client or any third-party for any damages, including lost profits, lost savings or other incidental, consequential or special damages, arising from errors in the Services, even if Client has advised Image Stop of them at any time.


Image Stop agrees to use reasonable commercial efforts to complete the Services. Client agrees to aid Image Stop in doing so by making available to Image Stop the necessary information pertaining to Client’s website and to cooperate with Image Stop in expediting the work.


Functionality or feature requests above and beyond those listed in the budget and/or the functionality specs may be considered beyond the scope of the Services, and an amendment to the budget will be required if Image Stop deems it necessary.

Projects that go dormant for longer than 45 days will incur a $50 fee to resume work at the sole discretion of Image Stop.


Billing Schedule

We’re sure you understand how important it is as a small business that you pay the invoices that we send you promptly. We’re also sure you’ll want to maintain a positive working relationship and keep the project moving forward.

Image Stop will provide Client with an initial invoice equal to 40% of the total fees (the “Deposit”) upon execution of this agreement. Work on the Services will begin once the Deposit is received by Image Stop. The remaining 60% of the total fees will be billed monthly as the service hours are spent or once the Services are completed.

Client Agreement to Pay

Client agrees to pay the Deposit upon receipt of the initial invoice from Image Stop. Every invoice after that will be submitted to Client by Image Stop on a monthly basis and Client shall have 30 days after receipt of each invoice to pay the amount therein. In the event payment is not received within 30 days, Image Stop will charge a late payment fee of 3.99% per month (59.9% per annum, compounded monthly) on any overdue and unpaid balance not in dispute, to cover the manpower, interest, and other costs Image Stop incurs for carrying overdue invoices from Client. In addition, Image Stop reserves the right to stop work on the Services until payment is received.

Upon completion of the Services, Image Stop will provide Client with a final invoice and Client shall pay the amount due on the final invoice within 30 days of receipt. If Client delays the execution or completion of the Services, Image Stop reserves the right to deem the Services completed and issue the final invoice accordingly.

Collection Costs

In the event that Image Stop incurs legal fees, costs and disbursements in an effort to collect its outstanding invoices from Client, in addition to interest on the unpaid balance, Client agrees to reimburse Image Stop for these expenses on a substantial indemnity basis.


Client has the right to modify, reject, cancel or stop any and all plans or work in progress. However, Client agrees to reimburse Image Stop for all costs and expenses it has incurred prior to Client’s change in instructions, and which relate to non-cancelable commitments, and to defend, indemnify and hold Image Stop harmless for any and all liability relating to such action. Image Stop agrees to use reasonable commercial efforts to minimize such costs and expenses.

Image Stop has the right to modify, reject, cancel or stop any and all plans or work in progress at its sole discretion, acting reasonably. Upon such an occurrence, Client agrees to pay any amounts due for completion of work in progress up to and including the date of such occurrence.


The Image Stop Ltd.’s Responsibility for Releases

Image Stop shall obtain releases, licenses, permits or other authorization to use testimonials, copyrighted materials, photographs, artwork or any other property or rights belonging to third parties obtained by them for use in performing services for Client (if applicable). Such licenses will remain the property of Image Stop unless transferable at which point the licenses would be signed over to Client.

Client Responsibility for Releases

Client represents and warrants that all elements of text, images, quotations, testimonials or other artwork provided by them to Image Stop are either owned by Client, or that Client has permission to use them.

When final payment for the Services has cleared, copyright (as applicable) will be automatically assigned as follows:

Client will own the visual elements that Image Stop created for the Services. Upon Client’s request, Image Stop will give client source files and finished files. Notwithstanding the foregoing, Image Stop is not required to keep copies of any source files or finished files for Client. Client will own all elements of text, images and data provided to them, unless someone else owns them. These files and images can also be obtained through a backup of the website itself.

Due to volume licensing agreements obtained by Image Stop, Image Stop will own the unique combination of these elements that constitutes a complete design and will license that to Client, exclusively and in perpetuity for the Services herein only, unless the parties agree otherwise in writing. If Client and Image Stop agree otherwise, Image Stop may provide a separate estimate for the additional service.

The use of any licensed items provided to Client by Image Stop are for use on the Client’s website and may not be used by Client or another party for development of another or different website.

Client covenants to Image Stop that it will diligently provide Image Stop with any and all information requested by Image Stop and will promptly comply with any reasonable requests made by Image Stop that it deems necessary to perform the Services.

6.3 Client Responsibility for Accuracy

Client shall be responsible for the accuracy, completeness and propriety of information concerning its products and services that it furnishes to Image Stop verbally or in writing in connection with the performance of the Services herein.


Image Stop shall use commercially reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data developed by Image Stop on behalf of Client or disclosed by Client to Image Stop.


Period of Agreement and Notice of Termination

This Agreement shall become effective as of the signing date and shall continue until terminated by either party upon not less than 60 days’ notice in writing given by either party to the other.

Termination for Cause

Either party to this Agreement may terminate the Agreement if the other party defaults in the performance of any of its material duties and obligations and the default is not cured within thirty (30) days of the receipt of notice of said default, or if the default is not reasonably curable within said period of time, unless the defaulting party commences cure within said period of time and diligently proceeds to cure the default. Either party may terminate this Agreement by giving written notice to the other party if commitments made during the process of executing this agreement are not realized over a period of one month or more. In addition, either party may immediately terminate this Agreement by giving written notice to the other party if the other party is insolvent or has a petition brought by or against it under the insolvency laws of any jurisdiction, if the other party makes an assignment for the benefit of creditors, if a trustee, or similar agent is appointed with respect to any property or business of the other party, or in the case of the Client, if the Client materially breaches its obligations to make payment pursuant to this Agreement.

Payment for Non-Cancellable Materials

Any non-cancellable materials, services, etc., Image Stop has properly committed to purchase on account of Client, (either specifically or as part of a plan such as modules, photography and/or external services) shall be paid for by Client, in accordance with the provisions of this Agreement. Image Stop agrees to use commercially reasonable efforts to minimize such liabilities immediately upon written notification from Client. Image Stop will further provide written proof, upon request from Client, that any such materials and services are non-cancellable.

Materials Unpaid For

If upon termination there exist any materials furnished by or any services performed by Image Stop for Client which have not paid in full by Client, until such time as Client has paid Image Stop in full, Client agrees not to use any such materials, in whole or in part, or the product of such services.

Transfer of Materials

Upon termination of this agreement, provided that there is no outstanding indebtedness owed by Client to Image Stop, Image Stop shall transfer, assign and make available to Client all property and materials in its possession or control belonging to Client. Client agrees to pay for all costs associated with the transfer of said materials, including, but not limited to, any courier or postage charges.


Governing Law & Jurisdiction

This Agreement shall be governed and construed in accordance with the laws of the Province of Alberta. Each of the parties hereto irrevocably attorns to the exclusive jurisdiction of the courts of the Province of Alberta with respect to any matters arising out of this Agreement.

Representations and Warranties

The parties each individually represent and warrant that each has full power and authority to enter into this Agreement and to perform all of their obligations hereunder without violating the legal or equitable rights of any third party.

Entire Agreement

This document together with any attachments, the agreement to the terms listed on Image Stop’s website and in the preceding section as well as any new, different or additional terms, conditions or policies which Image Stop may establish from time to time, and any agreement that Image Stop is currently bound by or will be bound by in the future, constitutes the complete and exclusive agreement between the parties for the Services, and supersedes and governs all prior written and verbal communications between the parties.


If any provision of this Agreement is held to be illegal, invalid, or unenforceable under any present or future law, then that provision will be fully severable. In such instance, this Agreement will be construed and enforced as if the illegal, invalid, or unenforceable provision had never comprised a part of this Agreement, and the remaining provisions of this Agreement will remain in full force and effect.

Time of Essence

Time shall be of the essence of this Agreement.


This Agreement shall be binding upon and enure to the benefit of the successors, heirs, administrations, assigns, associates or affiliates of the parties.


This Agreement may not be transferred or assigned by either of the parties without the written consent of the other.

Electronic Signing and Counterpart

This Agreement may be executed in counterparts, each of which when so executed shall be deemed to be an original and all counterparts together shall constitute one and the same instrument.  A signed counterpart or signature provided by way of electronic transmission shall be as binding upon the parties as an originally signed counterpart or signature.